Privacy Policy

Website:https://whitecrest.uk
Last updated: 27 October 2026

1. Introduction

Whitecrest (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how personal information may be collected, used, stored and shared when you visithttps://whitecrest.uk (the “Website”), contact us or interact with our services and advertising.

We aim to handle personal information responsibly and in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), as applicable.

2. About Us

The Website is operated by Whitecrest.

• Business or legal name: Whitecrest Painting & Decorating
• Website:https://whitecrest.uk

For data protection purposes, the organisation responsible for deciding how and why personal information is processed will generally act as the data controller.

3. Information We May Collect

Depending on how you use the Website, we may collect the following types of information:

Information you provide

• Your name and contact details.
• Information submitted through contact or enquiry forms.
• Details contained in messages or other communications you send to us.
• Any other information you voluntarily provide.

Technical information

• IP address and general device information.
• Browser type and operating system.
• Pages visited and how you interact with the Website.
• Referring websites and approximate location information.
• Cookie identifiers and similar technical information, where applicable.

Advertising information

Where advertising technologies are used and applicable requirements are met, information about interactions with advertisements and the Website may be processed to help measure advertising performance and understand visitor activity.

The information collected will depend on the features, services and technologies actually used on the Website.

4. How We May Use Your Information

Personal information may be used to:

• Operate, maintain and improve the Website.
• Respond to enquiries and communications.
• Provide information about our services.
• Monitor Website functionality and security.
• Understand how visitors use the Website.
• Measure the effectiveness of advertising campaigns.
• Support marketing and advertising activities, including relevant advertising where permitted.
• Comply with legal obligations and protect our legitimate business interests.

We will only process personal information where an appropriate lawful basis applies.

5. Legal Basis for Processing

Depending on the circumstances, we may process personal information on one or more of the following bases:

• Consent: Where you have given valid consent for a particular purpose.
• Contract: Where processing is necessary to provide a service or take steps at your request before entering into a contract.
• Legitimate interests: Where processing is necessary for legitimate business purposes and your rights do not override those interests.
• Legal obligations: Where processing is necessary to comply with applicable law.

Where processing relies on consent, you may withdraw that consent at any time.

The lawful basis used will depend on the specific processing activity. Where consent is required for cookies or similar tracking technologies, another lawful basis will not replace that consent requirement.

6. Facebook and Instagram Advertising

We may use advertising services provided by Meta Platforms, including Facebook and Instagram, to promote our services and understand the effectiveness of our advertising.

Depending on the advertising tools implemented, this may involve technologies such as the Meta Pixel or other measurement and advertising tools.

These technologies may help measure interactions with advertisements, understand visits to the Website, record relevant actions and support advertising audiences or retargeting.

The information processed may include technical information, cookie identifiers and information about interactions with the Website or advertisements. The exact information depends on the tools used and their configuration.

Where required by applicable law, consent will be obtained before non-essential advertising cookies or similar technologies are activated. Visitors should be able to manage or withdraw their consent through the available cookie settings.

Meta may process information in accordance with its own privacy policies and applicable terms.

For further information, please refer to Meta's Privacy Policy:

https://www.facebook.com/privacy/policy/

7. Cookies and Similar Technologies

The Website may use cookies and similar technologies to support functionality, security, preferences, analytics or advertising.

Cookies are small files stored on your device. Similar technologies may include tracking pixels, scripts and other tools that store or access information on a device.

Some technologies may be necessary for the Website to function properly. Others, such as certain analytics and advertising technologies, may require consent before use.

Where required by law, non-essential cookies and similar technologies will only be activated after the appropriate consent has been obtained.

You may be able to manage your preferences through a cookie consent banner or cookie settings facility, where provided. You can also manage cookies through your browser settings, although doing so may affect Website functionality.

The specific cookies and technologies used may change as the Website and its services develop. Information about the technologies actually in use should be made available through the relevant cookie information or settings.

8. Sharing Personal Information

Where necessary and lawful, personal information may be shared with service providers and third parties that support the operation of the Website or our business.

These may include:

• Website hosting and technical service providers.
• Website maintenance and security providers.
• Communication and enquiry-management services.
• Advertising, marketing and measurement providers, including Meta where applicable.
• Professional advisers or public authorities where disclosure is legally required or appropriate.

We do not sell personal information for money. Personal information may nevertheless be processed or disclosed through advertising and measurement services as described in this policy.

We will take reasonable steps to ensure that personal information is handled appropriately by relevant service providers.

9. Data Retention

Personal information will be retained only for as long as reasonably necessary for the purposes for which it was collected, including applicable legal, regulatory, security and record-keeping requirements.

Retention periods may vary depending on the type of information, the reason it was collected and any applicable legal obligations.

When personal information is no longer required, appropriate steps will be taken to delete it or anonymise it, where reasonably practicable.

10. Data Security

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate measures will be taken to comply with applicable data protection requirements. Depending on the circumstances, these may include an applicable adequacy decision or appropriate legal safeguards.

12. Your Privacy Rights

Under applicable data protection law, you may have the right to:

• Request access to personal information held about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information in certain circumstances.
• Request restriction of processing in certain circumstances.
• Object to certain types of processing, including direct marketing.
• Request the transfer of certain personal information where the relevant legal conditions apply.
• Withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights or ask a question about your personal information, please contact us using the contact details in this policy.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Website:https://ico.org.uk/

13. Marketing Communications

Where we send marketing communications directly to individuals, we will do so in accordance with applicable privacy and electronic marketing laws.

Where consent is required, we will obtain it before sending marketing communications. Where another legal permission applies, we will comply with its relevant conditions.

You may opt out of direct marketing communications at any time using the available unsubscribe facility or by contacting us.

14. Third-Party Websites

The Website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

15. Children's Privacy

The Website is not intended to encourage children to provide personal information unlawfully.

If we become aware that personal information has been collected in circumstances where its processing is unlawful, we will take appropriate steps to address the situation.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to the Website, our services, the technologies used or applicable legal requirements.

Any updated policy will be published on this page, together with the revised date.

17. Contact Us

If you have any questions about this Privacy Policy or how personal information is handled, please contact us.

Whitecrest
Website:https://whitecrest.uk